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Top 6 Popular Trends in Real Estate Shooting 2023

In 2019, 80% of buyers searched for housing online; by 2021, that number had risen to 91% and continues to increase. There are only two ways to hold the attention of potential buyers - provide a property that matches their request and show all its benefits. Photography and video content is the only way to do that. There are 6 trends in the real estate photo industry being popular today.


Real Estate Shooting Toronto
Real Estate Shooting Toronto

  • Aerial photography and videography. Aerial photography and drone video are becoming increasingly popular in real estate marketing. This technology creates stunning aerial views of properties and surrounding areas, giving potential buyers a better understanding of the location and surrounding area.

  • 360 virtual tours. 360-degree virtual tours allow potential buyers to explore a property without leaving their homes. This technology gives potential clients a deeper perspective, allowing them to see every property detail.

  • Twilight photography. Twilight photography is a popular but entirely new technique used by real estate photographers to create atmospheric shots. This method gives the property a warm glow, making it attractive to potential buyers.

  • Video tours. Video tours of a house or apartment are becoming more and more popular because they allow you to get the most detailed view of the property and get a sense of its atmosphere. These videos - usually in a tour format - show the layout, special features, and amenities.

  • HDR photography. High Dynamic Range (HDR) photography is a technique used to capture multiple images with different exposures. They are then blended to create a cohesive shot that is more detailed and sharp. Such photos are gaining high popularity among social media users.

  • Vertical photos. A new trend for real estate photography in 2023 is the increased use of vertical shots. This could be due to the growing use of cell phones and the rising popularity of platforms such as Instagram and Pinterest, which favor vertical images.


Imagine you could sell a property anywhere in Toronto right now. With professional photos easily available to house buyers, your ad will stand out in quality. You can find professional photographers on a special page on our website. Be sure to check out the portfolio section as well. Creating an appealing photo gallery will attract the right people to your property and increase the chances that someone will give you a visit!

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