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The Use of Drones in Real Estate Videography: Opportunities and Benefits

Drone videography is gaining increasing popularity in the global real estate market. Videos captured from a bird's-eye view attract buyers with their unique perspective, and make properties stand out from the competition. The use of drone videos in real estate marketing opens up a world of possibilities for realtors and agents in Toronto and beyond. Read on to learn about the advantages and features of this video format.


Some Statistics: homeowners say they are more likely to seek the services of realtors who offer video footage.


Benefits and Features of Aerial Real Estate Videography:

According to a survey conducted by The Closes, 78% of real estate professionals believe that videos are an effective way to stand out online. What are the advantages of drone videos, and why are they so effective in real estate marketing?


  • Comprehensive representation: Drone videos allow you to showcase all the characteristics and dimensions of a property. Traditional photography and ground-level videos can capture a lot, but aerial footage provides potential buyers with a complete understanding of the property's layout, exterior spaces, and overall attractiveness.

  • Aesthetics: Videos add a cinematic touch to marketing materials, making them more engaging and memorable. Potential buyers are attracted to dynamic content, and drone videos offer exactly that. They grab attention, hold it, and leave a lasting impression.

  • Sense of presence: Drone videography immerses viewers in the process. By using smooth transitions, captivating movements, and creative editing techniques, you can take potential buyers on a virtual journey through the property and its surroundings. This captivating experience helps them envision themselves in that space and creates an emotional connection that increases interest and engagement.

  • Video spreads quickly: Users often share drone videos on their social media platforms. Cinematic content lives on the internet forever and gets passed from user to user, creating exposure not only for the property but also for the company as a whole.

A Few More Interesting Facts:

  • According to Outbrain, over 87% of online marketers use videos.

  • Implix reports that emails containing videos have an increased click-through rate of up to 96%.

  • According to BombBomb, 90% of users said that videos helped them maintain better communication with clients.

Drone Videography in Toronto Real Estate:


When it comes to choosing the right real estate videography company, trust is a key factor. Dream House Photo specializes in providing exceptional drone videography services that will take your real estate marketing to the next level. Our team of experienced drone operators and video editors has the skills and expertise to create stunning visual representations that showcase the unique features and attractiveness of your listings. Together, we will create visual content that resonates, captures attention, and ultimately helps you achieve your goals in the real estate industry.

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